Brief: Create a sustainability-themed Color + Material Palette inspired by Biomimicry for New Balance 54/70. Present the New Balance Creative Executive team with a new sustainability opportunity.
I served as the Color and Material Designer on a team that included Footwear Designers, Apparel Designers, and Brand Marketers. I led the conceptualization of our color and material strategy, from conducting thorough research and analysis to curating a color and material mood board that guided our brand marketing, footwear, and apparel designs. The winners of this project received internship offers from New Balance and Foot Locker. I was honored to receive a full-time offer from Nike to join its Global Tech Strategy Team.
Below is my mood board, featuring mycelium as my hero material, with fungi and Detroit serving as my color inspiration.
Tools used: Mural, Adobe Illustrator
